Wednesday 5 December 2012

Mainland brand cheese: now made in Denmark !

Remember Mainland cheese? Yes that's the one,  it's made with pride by the rugged folk in New Zealands 'mainland' the South island right ?

Wrong! I came across a special offer today, mainland fetta that's made halfway across the world - in Denmark!!!

Mainland appears now to be just another brand owned by just another global multinational. In this case its our very own Fonterra who is proving once more that nothing is sacred anymore when it comes to making a buck.

Don't they realize that in the long run, they're just destroying the brand created by the hard work of generations of their fellow countrymen ?